The Graham Cochrane Show cover image

The secrets to building a thriving small business w/ Donald Miller

The Graham Cochrane Show

NOTE

Getting Unstuck in Small Business Marketing: Look Beyond Branding

People often get stuck in their marketing by focusing too much on the aesthetics of their brand. While style guides are important, it is crucial to prioritize your offer and its alignment with your marketing and business strategy. A key aspect of marketing is the ability to communicate the value proposition effectively. Even on platforms like Amazon, which may have cluttered and confusing layouts, the most important factor is the offer and its appeal to potential buyers.

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