Rory Sutherland | Talebian Thinking Applied To Marketing
The Incerto Podcast
Embrace Opportunity Over Quantification
Increasing your service surface area exposes you to greater options, enhancing potential outcomes. While having numerous choices can be overwhelming and lead to decision fatigue, engaging in activities like attending parties fosters valuable connections and opportunities. Life often requires participation without immediate ROI, as building relationships can lead to unexpected advantages. Yet, in business and government, there is an obsession with quantifying value before engaging in activities, limiting exploration and opportunity maximization. A balance between exploration and exploitation is crucial, reflecting the natural division seen in bees that seek both efficiency and opportunity.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
