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Impact of New Media Partnerships on Traditional Television and Sports Leagues
The partnership between traditional television networks and new media streaming services could potentially benefit the television networks and create a competitive challenge for streaming services like Netflix and Amazon. However, this partnership could lead to a potential downside for sports leagues, as it reduces the number of potential buyers for broadcasting rights and may limit the competitive bidding for those rights. This scenario could also negatively impact the NBA commissioner and all sports leagues that rely on competitive bidding for broadcasting rights.