Advice Line: Youtube, Pop-Ups, Or Email? Finding The Best Marketing Strategy (Elliott Appel)
Advisor Marketing Made Simple
Test, Measure, Optimize
Testing different marketing strategies, such as pop-ups versus exit pops, is crucial for understanding user engagement. Aiming for a 2% opt-in rate provides a tangible benchmark for success, emphasizing that small percentages can lead to significant results over time. Additionally, utilizing tools like Google Analytics to assess average time on page can guide the timing for pop-ups, enabling more effective audience capture. Incorporating insights from user behavior analysis tools, such as Hotjar, can further enhance understanding and optimize marketing strategies.
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