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Bootstrapping a Media Company in 2024 | Where It Happens with Erik Torenberg
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Identifying AI as an Uncrowded Space for Media Expansion
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The speaker recognizes that the crypto and web three spaces are already crowded with mature media ecosystems, and they are not entering these areas at the moment. On the other hand, they see AI as a less crowded space, with only a few newsletters gaining traction. As a result, the decision has been made to focus more deeply on AI, aiming to launch their first newsletter and provide news coverage in Q1. This shift is driven by the desire to target valuable customer segments and to establish a prominent position within the AI media space, leveraging the perceived opportunity in this less crowded market.
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