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The Ensh*ttification of Everything

On the Media

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The Giant Teddy Bear Theory in Marketing

Using the concept of a giant teddy bear, this snippit highlights how marketing strategies work by showcasing impressive rewards that attract others. The example of a rigged carnival game with a giant teddy bear demonstrates how individuals carrying the prize act as walking advertisements, influencing others to participate. The analogy extends to modern platforms like podcasts, social media, and publishing, where successful individuals serve as 'giant teddy bears,' drawing attention and followers through their visible achievements.

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