Erik Allebest of Chess.com: Transforming a Niche Business into a Global Phenomenon
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Surviving without perks through prior money and domain name arbitrage
The speaker's company had remote employees from various locations with no office perks. They survived using money from selling previous businesses and from domain name arbitrage during business school. One of their successful domain names was Joff.com. They also made money by boosting the SEO of uniforms.com to make it more attractive to competitors.
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