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Episode 64: Listeners Strike Back
Marketecture: Get Smart. Fast.
The Importance of Deterministic Identification in Advertising
In the advertising industry, having a reliable and preferred identification system on both the buy and sell sides is crucial. The concept of 'deterministic' must uphold its meaning of providing 100% certainty in identifying users to maintain trust with buyers. Any deviation from this standard can lead to disappointment and distrust among advertisers. An example scenario where deterministic identification may falter is in ID bridging, where a user's email on one device is linked to an ad request from a different device with the same IP address, but industry agreements typically prevent such practices.
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