
#278 – Growing a Portfolio of AI Products Past $300k After a 7-Figure Exit with Danny Postma
Indie Hackers
Headline's Growth
✨ Danny Postma shared how he grew his tool 'Headline' from 200 to 10K Twitter followers before selling it. ✨ He attributed this growth to the novelty of AI copywriting at the time. ✨ People were amazed by the tool's capabilities, leading to retweets and organic word-of-mouth marketing. ✨ This, in turn, propelled the product to $25K MRR, achieved solely through Twitter with no other marketing or SEO efforts.
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