

#278 – Growing a Portfolio of AI Products Past $300k After a 7-Figure Exit with Danny Postma
170 snips May 5, 2023
Danny Postma, an Indie hacker renowned for building a revenue-generating portfolio of AI products, shares insights on his competitive journey. He discusses his rivalry with Pieter Levels and the strategic importance of SEO as a moat. Postma also emphasizes the importance of being an AI first-mover and reflects on the emotional challenges following a significant exit. With thoughts on AI's impact on jobs and the balance between innovation and strategy, he provides practical advice for indie hackers navigating the rapidly evolving tech landscape.
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Public Rivalry, Private Collaboration
- Danny Postma and Pieter Levels publicly displayed a rivalry on Twitter.
- Privately, they shared information and supported each other in a Telegram chat.
Pick a Fight, Punch Up
- Having a rival can be beneficial for marketing, especially if you are the underdog.
- 'Pick a Fight,' but always 'punch up,' as 37 Signals advises.
AI-First Approach to Photography
- Danny Postma has been working with AI for three years and has a portfolio of AI photo editing tools.
- His approach involves identifying profitable photography verticals (headshots, modeling) and applying AI.