
Indie Hackers #278 – Growing a Portfolio of AI Products Past $300k After a 7-Figure Exit with Danny Postma
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May 5, 2023 Danny Postma, an Indie hacker renowned for building a revenue-generating portfolio of AI products, shares insights on his competitive journey. He discusses his rivalry with Pieter Levels and the strategic importance of SEO as a moat. Postma also emphasizes the importance of being an AI first-mover and reflects on the emotional challenges following a significant exit. With thoughts on AI's impact on jobs and the balance between innovation and strategy, he provides practical advice for indie hackers navigating the rapidly evolving tech landscape.
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Rapid Revenue Growth
- Headshot Pro, launched five weeks prior, generated over $300,000 in revenue.
- Danny Postma's AI-powered products achieve rapid financial success.
Constraints Breed Creativity
- A non-compete clause from a previous acquisition prevents Danny Postma from using ChatGPT and text generation AI.
- This constraint pushed him towards image-based AI, leading to Headshot Pro.
Fast Wins in AI
- Build for quick wins in the AI space because incumbents and technological advancements can disrupt you.
- Extract value rapidly, like Linktree and TikTok profile pictures.






