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#195: Why (and how) to ask your audience why they DIDN’T take action
Creator Science
Engaging Audience Transition in Podcast Consumption
When audience members have achieved their goals through educational podcasts, they may transition from active listeners to occasional or selective ones. The success of helping the audience reach a certain level of advancement might lead to decreased engagement with the show, especially when offering a wide range of content. However, creators can mitigate this by understanding the specific role each asset in their content ecosystem plays and designing shows that complement their business goals for long-term relevance. Teaching for short-term success may have a limited shelf life, so creators need to anticipate and adapt to evolving audience needs and engagement levels.
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