#167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)
Creator Science
Visual Storytelling in Short Form Videos - Hooks
Visual storytelling in short form videos involves considering the visual aspect of the content, such as using the first frame of the video as a hook to catch viewers' attention. Creating visually appealing frames with fast food items in front of recognizable locations can increase engagement and recognition. Aligning the food item with the location's logo and price details can enhance the visual impact and make it easily recognizable for viewers. This consistency in framing not only aids binge-watching but also contributes to brand recognition. The strategy of finding the most effective hook involved trial and error, initially inspired by observing and adapting techniques from other creators. By experimenting with different hooks and analyzing their success rates, the content creator tailored their approach to develop a unique and engaging style that resonated with their audience.
