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How to Survive an Existential Crisis
The Cobra brand has been phenomenally resilient. I'm interested if you take us into the crucible of those moments where the deals off the table, you face with that existential crisis. Because as you're talking, I can almost imagine having your father that must have felt very similar existential crisis when he's commanding battalions in the army. And that will say, play up, play up and play the game. And that's how I go through those three things.