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#729 What is the Michael Jordan of Business Models?
Tropical MBA: Entrepreneurship & Founder Lifestyle
Certification Business Model: The Michael Jordan of Business Models
The certification business model, exemplified by companies like Scaling Up, generates substantial revenue by offering certifications managed by agents in the field, rather than needing direct involvement from the company's staff. This model allows companies to build loyalty and brand recognition while earning recurring revenue from those seeking certifications. It is likened to business judo, where clients pay the company to enhance the company's brand and generate income, making it a standout business model akin to the Michael Jordan of business models.
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