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S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews
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Choose Partners Wisely and Prioritize Understanding Your Product
Falling into the trap of spending excessive amounts on agencies, selecting partners based on superficial factors like case studies, and neglecting legal paperwork can lead to costly mistakes when launching a brand. It is essential to choose partners carefully, understand your product thoroughly before investing in acquisition strategies, and pay close attention to legal details like out clauses in contracts to avoid being locked into unfavorable agreements.
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