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Repurposing from Long to Short with Erica Schneider
The Content 10x Podcast
Long to Short Process
The process of repurposing content starts with reverse outlining, breaking down the piece into smaller sections that can serve as individual social media posts. Then, identifying themes and goals of the content leads to deeper ideas for posts. By zooming in on each section and asking key questions like who the 'enemy' is or what are the consequences of not following the advice, valuable insights for social posts are generated. This approach goes beyond reposting or regurgitating content, focusing on sharing meaningful and diverse perspectives derived from the original piece.
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