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The Vanderhooks on the Best Adtech Product Launch… Ever?

Open Market

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Embrace the Grind of Founderhood

Burnout is common among founders and can lead to exiting their ventures due to boredom or exhaustion. In the ad tech sector, many have failed simply because they couldn't sustain the intense pace. Understanding that remaining committed to a venture is crucial, particularly in high-stakes environments like ad tech, is pivotal. Competing fiercely is essential; companies led by founders have a significant advantage due to their intrinsic passion and commitment. When founders leave or sell their companies, the original drive often dissipates, indicating potential decline. Therefore, maintaining founder leadership can be a key factor in ongoing success against competitors.

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