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S5 E6: Paid Social Strategies That Will Make or Break Your Business

Limited Supply

00:00

Understanding non-advantaged plus shopping campaigns

A Facebook ad account rep introduced the term 'Bau', which stands for business as usual campaigns. These campaigns are still commonly used, but it's recommended not to spend more than $1000 per one million people in the audience. Another rule is if the click-through rate is below 2%, there may be a creative problem in prospecting.

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