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#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

B2B Marketing with Dave Gerhardt

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Importance of Homepage Headline in B2B - clear > clever

The homepage headline in B2B is crucial as it serves as a hook to capture the reader's interest. It is the gateway to lead them to read further and understand the content. Clear headlines are emphasized over clever ones, especially for early stage startups. Prioritizing clarity first is recommended, with cleverness coming later if necessary. Clever headlines should be instantly understandable to a wide audience, ensuring that the intended message is received and appreciated.

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