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“The only way to figure out a story is to tell it” | Andrew Davis, Keynote Speaker

How Stories Happen

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Exploring the Creative Process and Evolution of Storytelling

Effective storytelling is not about snapshots or moments in time, but a constructed and creative act involving emotional labor. Stories originate from unique sources, not just from case studies or Google searches. Real stories are found by delving into rabbit holes, exploring interesting quotes or mentions, and understanding the perspectives and challenges of individuals. Each storyteller should adapt the story to fit their context, goals, and objectives instead of robotically copying or imitating someone else's story. Satisfaction is derived from witnessing the story evolve to fit different use cases and contexts.

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