2min snip

The Jordan Harbinger Show cover image

12: Dan Heath | The Power of Moments and How to Create Them

The Jordan Harbinger Show

NOTE

The Brown Shoe Picture

Most participants said that the alarm clock was displayed longer. They were all shown for exactly the same amount of time. eagleman says, what's driving this is that our brains kind of get bored with the brown shoe picture. And so you're not actively inscribing new notes in memory.

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