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Intro to Value Pricing

The Business of Authority

NOTE

Setting Pricing Levels Based on Value

When setting prices, consider offering multiple options with different levels of services and values above the base price. Make sure that the prices you offer are lower than the perceived value of the outcome. Tailor each price level to help move the client closer to their vision, with the lowest price option being the most risky for the client and the highest price option being the least risky, taking into account the client's risk appetite.

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