
Ted Sarandos on Netflix’s New Era of Data Transparency
The Town with Matthew Belloni
00:00
Netflix's Predictions for Connected TV and International Viewing Behavior
Netflix predicts that most homes will have a connected TV and all entertainment will be streamed, but the pace of adoption will vary by country due to social economics and internet infrastructure. They foresee near 100% penetration of connected TV households worldwide. However, predicting the year Netflix hits 15% of TV viewing is challenging due to diverse viewing behaviors across different audiences and countries. Additionally, Netflix noted that 30% of overall viewing consists of foreign language or non-English language shows, which is attributed to factors such as the availability of more episodes of shows in foreign territories.
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.