Ted Sarandos on Netflix’s New Era of Data Transparency
The Town with Matthew Belloni
Netflix's Predictions for Connected TV and International Viewing Behavior
Netflix predicts that most homes will have a connected TV and all entertainment will be streamed, but the pace of adoption will vary by country due to social economics and internet infrastructure. They foresee near 100% penetration of connected TV households worldwide. However, predicting the year Netflix hits 15% of TV viewing is challenging due to diverse viewing behaviors across different audiences and countries. Additionally, Netflix noted that 30% of overall viewing consists of foreign language or non-English language shows, which is attributed to factors such as the availability of more episodes of shows in foreign territories.
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