S5 E5: 5 Secrets to Building a High-Converting Landing Page
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Optimizing Landing Pages for Different Audiences
The messaging, positioning, and visual creative are crucial components of advertising, while the post-click experience on landing pages is equally important. Most landing pages are not optimized as they are usually focused on a regular setup starting with the product, followed by limited information and reviews, which may prompt users to seek answers elsewhere. Landing pages need to address specific questions or problems that users have depending on whether they are familiar with the brand or are being introduced to it. Homepages generally introduce the brand but may lack specificity in addressing user queries or issues. It's important to have different messaging for different stages of the customer journey, including going from the homepage to collections pages and product pages.
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