Episode 61: RampUp After Dark
Marketecture: Get Smart. Fast.
Privacy Enhancing Technologies and Google Partnership
The speaker discusses the value of Privacy Enhancing Technologies (PETs) and highlights Live Ram's collaboration with Google on pair, emphasizing the importance of personalized marketing and authenticated traffic. The speaker expresses enthusiasm about Live Ram's role as a clean room partner for Google and the opportunities pair presents for customers to activate to DV360.
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