Effective branding relies on successful pairings that resonate with consumer preferences. While advertising serves to inform the public about a product, bad branding occurs when these pairings are poorly received, leading to negative consumer sentiment and financial losses for businesses. A notable example is the controversial collaboration between Dylan Mulvaney and Bud Light, which generated significant awareness but resulted in backlash against the brand. This illustrates that while advertising can enhance visibility, misaligned branding can hinder sales, underscoring the necessity for brands to align their partnerships with audience interests.