Challenges and Evolution of the App Ecosystem

The app store landscape with millions of apps poses a challenge for users to navigate and engage with apps, leading to the concept of a 'post app world'. Many users download apps but never launch them, highlighting a gap in the existing app ecosystem. The 'post app world' envisions technology that simulates human interactions with apps, eliminating the need for bespoke code and integrating with multiple APIs. This marks a shift from integrating back end systems through enterprise software deals to businesses needing to open up APIs for connecting with apps in the app store, which amplifies the commercial space.