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RV136 - Optimizing Marketing Investments Across the Customer Lifecycle | Chris Walker Weekly episode 1

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Categorize and evaluate investments across the customer life cycle

Categorizing and evaluating investments across the customer life cycle, including creating demand, capturing intent, converting pipeline, and expanding accounts, provides significant benefits in managing marketing budget and overall go-to-market strategy. It involves investment in creating demand, capturing intent, converting pipeline, and expanding accounts to improve deal closure rates, increase average deal values, and accelerate the sales process.

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