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Fractional CMOs As Strategy Architects
The Duct Tape Marketing Podcast
Understanding Fractional CMO: A Part-Time Outsourced Contract Situation
A fractional CMO is a part-time, outsourced contract situation. They provide long-term engagement and work closely with the organization. They are similar to having a team member down the hallway rather than across the country. This strategic marketing hire is ideal for companies with transactional and tactically-oriented marketing managers or teams who are facing challenges such as stagnant sales and ineffective messaging.
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