RV197 - Marketing ROI and Unit Economics | Go To Market Live Episode 23
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Focus on Unit Economics, Not Budget Constraints
The common sentiment among marketing leaders, vendors, and analyst firms is the complaint of not having enough budget. However, the real issue lies in unit economics rather than the budget itself. Unit economics indicate the revenue generated for every dollar spent on marketing and SDRs. For instance, an average company may get 50 cents in revenue for every dollar spent, while a high performer can generate $3 in revenue for the same expenditure. By understanding and improving unit economics, companies can ensure a more favorable ROI against business goals, regardless of the budget size.
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