
#345 - Sell Playbook: The Definitive Objection Handling Guide (Jason Bay, Outbound Squad)
30 Minutes to President's Club | No-Nonsense Sales
00:00
Master the Trap Question to Expose Client Needs
To effectively uncover client needs and challenges, asking trap questions can reveal gaps in their current practices. For instance, questioning how attorneys ensure compliance with detailed client billing guidelines can highlight deficiencies in their time entry processes. Similarly, probing parking lot operators about their dynamic pricing strategies during peak events can expose limitations in their revenue management tactics. These trap questions serve to illustrate areas where the client may not be meeting industry standards or optimizing their operations, prompting them to reconsider their methods and potential solutions.
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