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The Impact of Timezones on Email Marketing
Email marketing strategies can be influenced by time zones, with companies like Amazon basing sales notifications on the Pacific Time Zone. Sending marketing emails at unconventional times, like 8 pm to 9 pm, can potentially be more effective in engaging recipients. The traditional belief of sending emails at the same time every day for deliverability improvement is now considered outdated. Considering the recipient's activities and time zones, such as sending emails around 5 pm to 5:30 pm EST or PST, can be strategic for engagement. Understanding user behavior based on website usage versus mobile app usage can also be crucial in optimizing email marketing efforts.
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