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Austin Rief: Building Morning Brew, The Ultimate Guide to Building Newsletter Businesses, Side Hustle Ideas, & More
My First Million
Three types of email newsletters that you could start
The first type is editorial newsletters where you provide long-form content on a specific topic, targeting writers and readers who enjoy in-depth analysis. The second type is aggregation newsletters, where you curate and summarize information from various sources, targeting a general audience interested in business. The third type is niche aggregation newsletters, where you focus on a specific industry or topic, aiming for a smaller target audience but with a higher engagement rate. The biggest opportunity lies in developing a niche aggregation newsletter for a growing industry, creating a distinct brand and capturing a larger percentage of the target audience. In terms of target audience, high-dollar consumer newsletters, such as those catering to Ferrari or Rolex owners, or B2B newsletters are recommended. Additionally, a hybrid approach that targets both consumers and professionals, like the crypto industry, can also be effective.
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