My First Million Austin Rief: Building Morning Brew, The Ultimate Guide to Building Newsletter Businesses, Side Hustle Ideas, & More
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Dec 20, 2022 
Austin Rief, Founder and CEO of Morning Brew, shares his incredible journey in building a newsletter worth $75M within just five years. He discusses the lessons learned from navigating college and entrepreneurship, the importance of competition, and the dynamics of advertising in today's media landscape. Rief offers insights into thriving as an entrepreneur while balancing personal fulfillment, teamwork, and innovative ideas amid changing economic conditions. He also speculates on the future of newsletters and compelling side hustle ideas.
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Morning Brew's Size
- Austin Rief, founder of Morning Brew, discusses the company's scale.
- Morning Brew generates $70-75 million in annual revenue with double-digit profit margins.
Morning Brew's Origin
- Austin Rief and Alex Lieberman started Morning Brew in college at the University of Michigan.
- Initially, it was a PDF attached to an email called Market Corner, focused on finance.
Co-founders' Career Paths
- Alex Lieberman, co-founder of Morning Brew, worked at Morgan Stanley briefly.
- Rief interned in investment banking but found it miserable, prompting his return to Morning Brew.