A study explored the town of Rosetta, Italy, where the church was the center of social activity. The inhabitants spent time chatting and engaging with each other after church, leading the researcher to realize that the community itself was the secret of Rosetta. This study rigorously examined the relationship between social engagement, friendships, and good health, and found a positive correlation. The researchers had difficulty in selling and publishing their findings due to the prevailing interest in genetics at that time.

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