Coffee With Cole: The Digital Writing Podcast cover image

What I Learned Building A 7-Figure Digital Writing Course

Coffee With Cole: The Digital Writing Podcast

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Focus on Actions, Not Topics

To effectively engage and help users, digital product creators must focus on actionable steps rather than just imparting knowledge. Understanding the precise starting point of the user and their targeted outcome is crucial. Structure content around clear action items that guide users through specific steps necessary to achieve their goals, rather than simply listing interesting topics. A successful product revolves around users' desires for specific outcomes and the actions they need to take to reach them. Frustration in this process often indicates a lack of understanding or clarity about the task at hand, highlighting the importance of starting small and gaining practical experience, such as coaching individuals directly, before scaling efforts.

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