Discover the secrets behind building a seven-figure digital writing course in just one year. Learn about the importance of daily writing habits and how they can unlock your potential as a writer. Delve into strategies for scaling a beginner program and the essential role of understanding your audience. Uncover the challenges faced during the evolution of a successful online course and the need for actionable outcomes over simple information delivery. This journey offers a roadmap for aspiring digital writers and course creators.
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Quick takeaways
The transformative 30-day writing program not only fosters daily writing habits but also enables participants to discover and pursue their true aspirations.
Establishing a robust traffic engine is essential for success in digital product businesses, facilitating growth through strategic outreach and market identification.
Deep dives
Rapid Growth and Community Building
The program quickly transformed from a free Slack channel to a multimillion-dollar business in just over a year, supporting over 10,000 participants. Its innovative structure effectively blends education with daily assignments, fostering a strong community of digital writers. Notably, many attendees discovered valuable insights about their writing aspirations during the course, sometimes realizing they preferred other pursuits. This supportive community aspect is regarded as a significant achievement, attracting intelligent individuals from diverse backgrounds.
Balancing Program Duration and Accountability
While longer writing programs were considered, the focus remained on the 30-day format, recognizing that many participants struggle to publish every day. Instead of emphasizing daily output, the program is designed to facilitate various outcomes, motivating individuals based on personal progress. Many attendees experience tangible benefits within the first couple of weeks, leading to unexpected career opportunities or shifts in priorities. This adaptability allows participants to recognize their own goals and decide where to invest their time post-program.
Traffic Engine as a Core Business Strategy
A crucial factor for success in digital product businesses is the establishment of a traffic engine, either through paid ads or organic growth. Without a reliable traffic mechanism, launching a digital course may not yield favorable results, as individual outreach to sell courses proves challenging. Entrepreneurs are encouraged to prioritize building their network and engaging in cold outreach or one-on-one coaching. The fast-paced nature of business optimizes revenue and helps identify target markets, allowing for gradual scaling of services.
Iterative Development and Continuous Improvement
The process of creating and refining the curriculum involves ongoing repetition and analysis, directly contradicting the initial expectation that it would entail a one-time effort. Regular feedback from participants necessitated numerous adjustments to avoid stagnation and improve the overall program experience. Understanding that education is not merely about imparting knowledge, but enabling learners to achieve specific outcomes is crucial. This realization has led to a focus on actionable steps rather than simply delivering information, thus enhancing participant success.
What I Learned Building A 7-Figure Digital Writing Course
In this episode, I answer your most pressing questions about how we built Ship 30 for 30, our beginner writing program, into a seven-figure business in just 12 months. I dive into the strategies we used to scale, the power of daily writing habits, and how we've helped over 10,000 writers unlock their potential. Whether you're interested in ghostwriting, newsletters, or building an email list, you'll find actionable insights on growing a digital writing business, understanding your audience, and creating a traffic engine for success. Join me as I share key lessons from Ship 30 for 30’s incredible journey!
(00:00) Intro (01:04) “Did you ever consider an even longer program?” (03:54) “If someone were to create something similar starting live and converting to async, what milestones should they look for when making the decision to go async?” (09:55) “What considerations did you review when digitising S30 and CLV to focus on PGA?” (15:58) “What was the most surprising challenge you faced?” (20:02) “What is the most important thing in your funnel now compared to the funnel when you started?” (24:40) “What’s the process of structuring and outlining the entire paid course? How have you built and updated?” --------------------------------------------------------------------------------------------------------------------------------------------------- ✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com
🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com
🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://startwritingwithai.com
💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co
🧙♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://startfictionwritingwithai.com/
📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com
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