Tracing the Steps of Fitbit | 6
Business Wars
The Pebble Smartwatch Kickstarter Success
In May 2012, the founders of Pebble initiated a successful Kickstarter campaign to fund their vision of a smartwatch, which could connect to smartphones and display various notifications. The campaign raised millions, allowing the company to release a smartwatch with e-ink display, promising long battery life and compatibility with both iPhone and Android. The open-source software development kit aimed to attract app makers to contribute to the smartwatch's ecosystem.
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