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Site Speed Optimization Crash Course: How 1 second faster page load time increases conversion rate by 2x
In the Pit with Cody Schneider | Marketing | Growth | Startups
The Importance of Site Speed Optimization in E-commerce
Faster loading sites lead to increased conversion rates, average order value, customer LTV, and reduced bounce rates and abandoned cart rates. Research by various companies unanimously supports this fact. Even though some business owners may not personally relate to the impact of slow loading sites due to their busy schedules, users generally prefer faster loading sites, especially on mobile devices. Testing site speed on real-world scenarios like throttled connections is crucial as they are often slower than perceived, highlighting the significant impact of site speed optimization in e-commerce.
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