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The Informed Life cover image

Tamsen Webster on Communicating Change

The Informed Life

NOTE

Influence Through Understanding

A significant barrier to change is not pre-existing beliefs, but rather a lack of understanding. This understanding encompasses the rationale behind changes, the shared values that connect individuals, and the importance of articulating personal beliefs in a relatable manner. Effective influence hinges not on conventional persuasion techniques but on genuinely presenting one's perspective grounded in shared beliefs and desires. This approach ensures that all individuals, regardless of their initial stance, have the potential to be positively swayed.

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