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The Year of Peacock?
The Town with Matthew Belloni
Leveraging Exclusive Sporting Events for Subscriber Growth
Exclusive NFL games on peacock attracted new subscribers and retained the majority, with a significant increase in on-demand viewership post-game. The strategy involves using learnings from live events, like the NFL game, to engage Olympics viewers and potentially drive more viewership. The approach raises the question of whether showcasing exclusive content can drive streaming subscriber growth effectively.
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