The Revenue Formula cover image

WTF is nearbound? (With Jill Rowley, GTM Advisor at Stage 2 Capital)

The Revenue Formula

NOTE

Optimizing Tools and Strategies for Partner-Led Business Growth

The insight emphasizes the need to optimize tools and strategies within the company's control to drive higher deal values. It also highlights the importance of understanding and investing in the partner-led business model, including co-marketing, co-selling, co-growth tools, partner enablement, and partner experience. The analogy of creating content for partner-led business motion, similar to product-led growth, is used to illustrate the significance of this investment.

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