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Do You Even NEED A Website?
Marketing Against The Grain
Avoid Micro Sites and Focus on Building a Strong Brand
Individuals who are not fond of their brand or desire creative freedom often lean towards creating micro sites. However, such actions do not align with the goal of building a strong brand and effectively going to market. It is recommended to redirect traffic from micro sites to core pages once a campaign ends to consolidate links and PR benefits. Writing can be improved by eliminating unnecessary words, similarly, the advice applies to rejecting proposals for micro sites to prioritize more impactful work.
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