Redefining Value in the Era of Information Democratization

In response to the abundance of free information available online and the competition from other experts and their communities, it is essential to redefine the value proposition of a product. This includes emphasizing the community and experiences in addition to training. To address the 'democratization of information,' efforts like organizing meetups at physical and online events are crucial to facilitate meaningful interactions among marketers. Furthermore, ensuring access to quality talent is essential for memberships with a training component, as relying on a single expert may not suffice.