AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Scaling a business: Going up or down market
Scaling a business can be achieved by going up market or down market/nGoing up market entails selling to high quality customers such as Fortune 500 companies/nGoing down market means selling to a larger customer base, but with more payment and expectation issues/nRecurring revenue business can be difficult to build from down market customers/nStrong marketing and sales is key to success in the down market