The Game with Alex Hormozi 5 Ways to Scale Your Business | Ep 484
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Jan 10, 2023 Discover five fascinating strategies to scale your business and boost revenue. From targeting niche markets to expanding broader, each approach has its unique pros and cons. Learn how going up-market can increase profitability while down-market strategies can tap into a vast customer base. Explore the intricacies of adjacent-market expansion and the benefits of narrowing focus for sustained growth. Get ready to rethink your scaling tactics and unlock your business’s potential!
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Niche and Expand
- Start narrow, then generalize over time as your business grows.
- Niching down initially makes attracting customers and delivering value easier.
Upmarket Scaling
- Go upmarket by targeting larger, higher-paying clients.
- This offers higher deal values and lower churn, but sales cycles are longer.
Downmarket Scaling
- Consider downmarket scaling for a larger customer pool and faster iteration.
- However, expect higher churn, payment issues, and demanding clients.
