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Episode 81: Crush Your Biz Dev For Max Door Growth Ft Jeremy Pound
Property Management Brainstorm
Invest in Sales and Marketing Before You Really Need to Grow
Investing in sales and marketing before the urgent need arises creates optionality, as it takes time to yield results. Borrow money and invest in opportunities before they become urgent, as securing them when in dire need is challenging. No business has failed because of excessive sales and marketing opportunities. The main reason for business closure is often a lack of new customers. Therefore, it is crucial to begin investing before the need becomes critical.
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