Creatively crafting storytelling in written communication, such as newsletters, can effectively lead audiences to desired actions, like tuning into a podcast. By creating narratives that introduce curiosity and offer meaningful lessons, one can engage readers beyond just straightforward promotions of new episodes. Email subscribers, especially those already connected with the content, represent a prime audience for podcast listeners, as converting an email subscriber is generally less challenging than attracting a podcast listener. Additionally, setting up automation in the email welcome sequence allows for personalized engagement by segmenting audiences based on their interests, which can include directing them to select podcast episodes that match their preferences.
In this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy.
Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of newsletters and podcasts to create a unique blend of content that captivates audiences.
In this episode, Dylan & Jeremy dive into:
- The Synergy Between Newsletters and Podcasts: How Jeremy leverages this dynamic duo to build a loyal audience.
- Podcasting for Newsletter Operators: Jeremy shares why he believes creating a podcast can be a game-changer for newsletter operators and under what circumstances it truly makes sense.
- Practical Steps to Start Your Podcast: From ideation to execution, Jeremy outlines the how-tos of podcasting for newsletter enthusiasts looking to expand their reach.
- Newsletters for Podcasts: Flipping the script — the benefits of having a newsletter for your podcast.
- ...and a treasure trove of actionable advice and insider tips for anyone looking to enrich their content strategy with podcasts and newsletters!
OTHER LINKS MENTIONED
podcastmarketingacademy.com/sparkloop
Podcast Marketing Trends Explained on Apple Podcasts
Podcast Marketing Trends Explained on Spotify
Dylan on Twitter/X
Dylan on LinkedIn
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
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