Framing and distributing

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Framing the stakes clearly and resonantly can make a story compelling for people. It's important to spread the story by finding centers of influence, speaking directly to people in their preferred mediums, through trusted individuals, and with clear actionable steps.

Lulu Cheng Meservey gives a masterclass on non-boring corporate communications, Korean pop culture, and religious fanaticism. Lulu shares what she’s learned running comms for startups, decoding cultural erogenous zones, and crafting impactful messages in 280 characters or less. Whether you're a writer, a communications professional, or simply curious about the intersection of K-POP and Internet whackos, this podcast is a window into modern communication.

Lulu is currently the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard, and was formerly head of comms at Substack. Her newsletter “Flack” is a new playbook for communications, written to help you win over people who matter, without wasting time or being cringe.

Twitter: https://twitter.com/lulumeservey

Newsletter: https://www.getflack.com/

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