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Predicting The Future Of Marketing With AI Copilots (#196)
Marketing Against The Grain
The Future of AI in Affiliate Marketing
AI is transforming affiliate marketing into a real-time, AI-led bidding war for customized campaigns and offers. Marketers need to start understanding and integrating affiliate marketing into their strategies as AI-generated ads and experiences become more prevalent within apps. In the future, video will be integrated into AI tools for real-time ad insertions and the creation of AI-hosted ads. GPT-5 and multimodal capabilities will further enhance AI's ability to replicate humans and create real-time ad insertions into videos. However, this AI-led future does not completely replace organic search engine traffic, as AI provides reliable answers within the user experience without the need to click through to websites.
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